Absolut Partners MTV for MAMAs 2014

LAGOS, Nigeria – As part of its support for creativity and transformation in young

individuals, Absolut Vodka is partnering with MTV to organize this year MTV Africa

Music Awards (MAMA). The event is scheduled to take place later in June at the

International Convention Centre (ICC) in Durban, South Africa.

The nominations for the awards will be revealed on 16 April 2014 with new additions

like the “Transform Today Award” sponsored by Absolut Vodka. The new award is

to celebrate the power of young individuals to transform the image of Africa through

their creativity and vision. Others are the Lifestyle Award, the Nelson Mandela

Leadership Award and Personality of the Year Award.




Sola Oke, Marketing Director of Pernod Ricard Nigeria, said: “In each generation

there are a handful of artists who leave transformative marks and the MAMA most

certainly celebrates those artists who are at the cutting-edge of the change in the

music industry here in Africa. And Absolut will continue to push the boundaries of

contemporary culture through creative collaborations, so we are thrilled to be a part of

the awards that celebrate artists who define and transform music in Africa.”

The build-up to the main show tagged “Road to MAMA” will showcase events in

Lagos - Nigeria, Durban - South Africa and (Tanzania) featuring MAMA nominees

alongside the most current local artists and DJs. It is a celebration of African

musicians and achievers who have made the most impact on the contemporary music

scene throughout the year.

Mr. Oke also announced that as part of Absolut’s partnership with the MAMAs, there

would be a series of exciting events to include one of a kind Absolut Experience

Parties amongst other activities in bars, supermarkets and clubs in Nigeria. He said,

“These events are being held in order to share the Absolut experience with our

consumers and also the opportunity to reward them with exciting packages which

would include tickets to, the Absolut Experience Parties, the Road to MAMAs events

in Lagos, and ultimately, exclusive tickets to the MAMA event in South Africa.”

Commenting on the awards, Alex Okosi, Senior Vice President & Managing Director,

Viacom International Media Networks Africa recalled that the MTV Africa Music

Awards will be taking place in South Africa for the first time in its new evolution and

the team is excited that Durban will be the backdrop for showcasing Africa’s best

talent to the world.

Furthermore, it will feature stunning performances from African and international

artists with signature collaborations between artists of different genres and cultures.

Artists will be recognised in thirteen different categories including Best Male, Best

Female and Best New Act. The 2014 MTV Africa Music Awards will premiere on

MTV Base (DStv Channel 322), MTV (DStv Channel 130) and other partner channels

around the continent from June 2014.

The 2014 award is open to all artists whose music videos have received airplay on

MTV Base (DStv Channel 322) or MTV (DStv Channel 130) during the qualifying

period. MAMA was first staged in 2008 and it has recognised the talents of musicians

from across sub-Saharan Africa, rewarding iconic artists like 2Face Idibia, Big Nuz,

HHP, P-Square, Liquideep, Lira, Nameless, Wahu, Fally Ipupa, Cabo Snoop, Mo

Chedda, Zebra & Giraffe and many more.

To be part of the Absolut excitements, you stand a chance to get special invites to

beach parties, exclusive house party jam, the MTV Absolut party and VVIP tickets

to the MAMAs in South Africa when you like us on https://www.facebook.com/

AbsolutVodkaNigeria and follow the fun crew @AbsolutVodkaNig to transform your

today.