See the new InvisiBra -The ultimate strapless AND backless bra

Models parade down London's busy Regent Street wearing their bras to celebrate the UK launch of Lavalia's InvisiBra

 InvisiBra: a new strapless, backless bra that all the women were wearing to maintain their dignity.
The bra claims to be a backless, strapless, self-adhesive bra that will lift and enhance cleavage but won’t slip off.

Despite of their minimal attire and the downcast weather, the girls kept a smile on their face as they posed for the waiting cameras

It is the clasp of the InvisiBra that makes it different, the firm says. 
'The shape of the cups for InvisiBra are unique and the way they are placed on the breasts and then clasped together in the centre gives the wearer support and lift.
'It is the only self-adhesive bra that gives you a cleavage,' they say. 
Handwash only, each bra can be reused up to 200 times.

Attractive: The Irina model of the Invisibra 

InvisiBras are made from medical grade silicone with fabric or lace placed over the cups. 
The stickiness is a special glue from Germany that regenerates itself every time it is washed. 
Invisibra say their silicone is medically proven to be safe for the skin.

Despite the walking and twisting the bras held up and their were no 'wardrobe malfunctions' 

The models showcased the self adhesive bras aim to bring an element of fashion, with varying fabrics and colours available  

The bras are designed to be worn with low cut, cut out or revealing tops and dresses  

The bras are designed to be worn with low cut, cut out or revealing tops and dresses
...and attempts to persuade his companion to follow the girls!  


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